Search Engine Marketing

Search Engine Marketing (SEM) refers to the "Sponsored Listings" shown on the top and right hand side of Search Engine results pages. These placements are keyword targeted and managed on 24 hour a day, 7 day a week bidding system where the highest bidder gets the top listing.

Our experience with SEM dates back to 1998 – way back when Yahoo! Search was Goto.com. We’ve been a part of the development and evolution of search engine marketing and have learned a great deal along the way. It’s fair to say we are experts. Our campaigns utilize all major search engines, including: Google, Yahoo! Search (Overture), MSN Search, Ask Jeeves, ABCSearch, Mamma, Miva and many others.

We have found that the most important factor in a successful SEM campaign is customization. We write each ad based upon the individual keyword we are bidding upon and tailor each landing page for that specific visitor. It’s a logical step, but most SEM companies and marketers don’t take the time. We do. Our belief is that these details are necessary in building an optimal and effective SEM campaign.

Custom Media’s SEM services include:

Audience Search Behavior Analysis - We analyze how and where your customers are searching, what language they are using and how effectively you are currently reaching them.
Search Program Development - We build a custom search plan and provide the services to execute this program such as keyword development, search listing copy writing and campaign implementation.
Performance Analysis and Optimization - We provide conversion tracking solutions so we can constantly monitor your campaign's performance and optimize accordingly.

Pricing: pay-for-performance. If you are gathering telemarketing leads, simply pay us for each person who asks to be contacted. If you are an online retailer, pay us per sale. No risk. You set the price. We make it happen.