Online Lead Generation

Definition: gathering unique identifying information about internet users that have expressed interest in learning more about a particular offer. The amount of information gathered depends upon the client’s needs. This can be basic info like name and email or more qualified data like house hold income, marital status and financial information.

Whether you’re looking to increase brand awareness, acquire sales leads or acquire new customers, Custom Media can design and implement a program that will achieve your goals. We work with the highest-quality lead providers in the industry and can design a campaign that will test your offer across multiple channels. Our ad servers can track each site individually, allowing us to identify which publishers work best for you.

The actual gathering of information can be done by either party – whatever makes you more comfortable. We can gather, validate and pass the information in the format that works best for you. And can also assist in scrubbing the data so that you don’t receive duplicate or invalid information. If you prefer to host the form, simply use Custom Media as an online publisher.