Email Marketing

Compliance. Custom Media is 100% CAN-SPAM Compliant.

Companies need to be very careful about using email in their marketing mix. If utilized properly, email marketing can produce high volume and high quality users. Custom Media ONLY works with ethical email marketers who are 100% CAN SPAM compliant. We take this matter very seriously – our livelihood depends upon it.

We work with a vast network of email marketers, both large and small. Most campaigns are priced on a performance basis (CPA, CPL and CPS) – meaning that you pay only for results, whether it be new customers, leads or subscribers. We can host the creative, track the campaign and report all relevant statistics back to you. Our online reporting will show you how many people opened and clicked upon your mailing as well as how many people purchased from or registered with your website.

With certain lists, CPM (cost-per-impression) or CPC (cost-per-click) pricing is required. When buying media on this basis, Custom Media only recommends lists that we have a proven track record with. Through testing multiple campaigns across multiple lists, we’ve developed a group of CPM and CPC email publishers that have constantly outperformed the industry average. We also do enough business with these companies to get volume discounts and preferred pricing.