Co-Registration

Co-registration, otherwise known as opt-in lead generation, is an ad format which presents targeted users with an offer and allows them to explicitly opt-in to receive more information about the product or service being presented. Once a user asks to receive more information (opts-in), their contact information is validated and passed to the advertiser in real-time. More than just permission, consumers explicitly request your marketing message and give you their personal information in order to receive it.

Cost-Effective. Co-Registration Advertising provides advertisers with an inexpensive way to reach targeted consumers who are interested in their product. Generally speaking, co-registrations are most effective for direct response advertisers focused on ROI.

Quality. Custom Media uses only pre-screened brand name publishers. Our proprietary ad serving technology allows us to target users based on their demographic and geographic information. We do not serve offers that are pre-selected, force consumers to choose an offer or trick them into selecting an offer.

Data Validation. Our data validation filters are second to none. For each lead we process, we ensure the physical address is a valid US Postal Service mailing address, the email address has a valid domain name and the telephone number area code matches the prefix. Advertisers are not billed for invalid data.