Definition: gathering unique identifying information about internet users that have expressed interest in learning more about a particular offer. The amount of information gathered depends upon the client’s needs. This can be basic info like name and email or more qualified data like house hold income, marital status and financial information.

Whether you’re looking to increase brand awareness, acquire sales leads or acquire new customers, Custom Media can design and implement a program that will achieve your goals. We work with the highest-quality lead providers in the industry and can design a campaign that will test your offer across multiple channels. Our ad servers can track each site individually, allowing us to identify which publishers work best for you.

The actual gathering of information can be done by either party – whatever makes you more comfortable. We can gather, validate and pass the information in the format that works best for you. And can also assist in scrubbing the data so that you don’t receive duplicate or invalid information. If you prefer to host the form, simply use Custom Media as an online publisher.

Co-registration, otherwise known as opt-in lead generation, is an ad format which presents targeted users with an offer and allows them to explicitly opt-in to receive more information about the product or service being presented. Once a user asks to receive more information (opts-in), their contact information is validated and passed to the advertiser in real-time. More than just permission, consumers explicitly request your marketing message and give you their personal information in order to receive it.

Cost-Effective. Co-Registration Advertising provides advertisers with an inexpensive way to reach targeted consumers who are interested in their product. Generally speaking, co-registrations are most effective for direct response advertisers focused on ROI.

Quality. Custom Media uses only pre-screened brand name publishers. Our proprietary ad serving technology allows us to target users based on their demographic and geographic information. We do not serve offers that are pre-selected, force consumers to choose an offer or trick them into selecting an offer.

Data Validation. Our data validation filters are second to none. For each lead we process, we ensure the physical address is a valid US Postal Service mailing address, the email address has a valid domain name and the telephone number area code matches the prefix. Advertisers are not billed for invalid data.

Search Engine Optimization (SEO) is the process of making modifications to your website to improve ranking on specific keywords within the organic, or natural search results. When properly implemented, an SEO program can bring a great deal of low, or no, cost traffic to your website. Unfortunately, explaining the definition of SEO is easy, while the reality of SEO is very different. To be effective, Search Engine Optimization requires a great deal of forward thinking and intricate knowledge of search engine and audience behavior. While every site is different, Custom Media's proven process is customized for each of our clients to achieve their target results.

Custom Media's Search Engine Optimization Services include:

Program Design - We work closely with our clients to develop a clear set of metrics to assess campaign performance and identify a tracking solution that will allow us to effectively measure these metrics.

Web Site Analysis - We review your site's current architecture to identify any structural issues that will potentially impact optimization as well as provide recommendations on improving your site's conversion pathway.

Competitive Landscape Analysis - We analyze how and where your customers are searching, your competitors are ranking and where you can make the greatest immediate and long term impacts.

Program Implementation - We provide complete search engine and search directory submission , SEO copy writing, and link popularity enhancement services.

What matters most are results. Custom Media provides detailed reports outlining your Search Engine Optimization campaign's performance. These reports go beyond reviewing rankings and click traffic, they outline important customer behavior trends, return on investment analysis, recommendations and plans for next steps

Co-registration, otherwise known as opt-in lead generation, is an ad format which presents targeted users with an offer and allows them to explicitly opt-in to receive more information about the product or service being presented. Once a user asks to receive more information (opts-in), their contact information is validated and passed to the advertiser in real-time. More than just permission, consumers explicitly request your marketing message and give you their personal information in order to receive it.

Cost-Effective. Co-Registration Advertising provides advertisers with an inexpensive way to reach targeted consumers who are interested in their product. Generally speaking, co-registrations are most effective for direct response advertisers focused on ROI.

Quality. Custom Media uses only pre-screened brand name publishers. Our proprietary ad serving technology allows us to target users based on their demographic and geographic information. We do not serve offers that are pre-selected, force consumers to choose an offer or trick them into selecting an offer.

Data Validation. Our data validation filters are second to none. For each lead we process, we ensure the physical address is a valid US Postal Service mailing address, the email address has a valid domain name and the telephone number area code matches the prefix. Advertisers are not billed for invalid data.

Compliance. Custom Media is 100% CAN-SPAM Compliant.

Companies need to be very careful about using email in their marketing mix. If utilized properly, email marketing can produce high volume and high quality users. Custom Media ONLY works with ethical email marketers who are 100% CAN SPAM compliant. We take this matter very seriously – our livelihood depends upon it.

We work with a vast network of email marketers, both large and small. Most campaigns are priced on a performance basis (CPA, CPL and CPS) – meaning that you pay only for results, whether it be new customers, leads or subscribers. We can host the creative, track the campaign and report all relevant statistics back to you. Our online reporting will show you how many people opened and clicked upon your mailing as well as how many people purchased from or registered with your website.

With certain lists, CPM (cost-per-impression) or CPC (cost-per-click) pricing is required. When buying media on this basis, Custom Media only recommends lists that we have a proven track record with. Through testing multiple campaigns across multiple lists, we’ve developed a group of CPM and CPC email publishers that have constantly outperformed the industry average. We also do enough business with these companies to get volume discounts and preferred pricing.